STAY TRUE CAMPAIGN

At Guelph Academy of Music in Stone Road Mall, Guelph

Stone Road Mall Launches “Stay True” Campaign in Support of International Women’s Day 2026Creative collaboration highlights women athletes and artists, exemplifying collaboration, women’s empowerment, and the power of giving backGUELPH, ON — March 2026 — Stone Road Mall is proud to launch its next “Stay True” campaign, a creative initiative celebrating the strength, resilience, and individuality of women in sport. Launching this spring, the campaign aligns with the International Women’s Day 2026 theme “Give To Gain,” which encourages generosity, collaboration, and collective support to advance gender equality.Developed in collaboration with the University of Guelph’s She’s Got Game initiative, and featuring MAC Cosmetics, RW&CO., and local artists, the campaign highlights University of Guelph Gryphon varsity athletes in a bold photo and video series that blends sport, fashion, beauty, and contemporary art.The campaign celebrates the idea that when communities invest in women and girls, everyone benefits. By highlighting women athletes, artists, and their stories, Stay True aims to inspire confidence, visibility, and opportunity for the next generation.“The International Women’s Day 2026 ‘Give To Gain’ theme promotes a mindset of generosity and collaboration, making it a natural fit for the launch of our campaign,” said Christina Magee, Marketing Manager at Stone Road Mall. “When individuals, organizations, and communities give their time, mentorship, resources, and support, opportunities for women expand and stronger communities emerge.”As part of the campaign, participating athletes are styled using RW&CO. fashions and MAC Cosmetics, while the visual artist, Victoria Sequeira, inspired by MUA Spoild By Mishka, incorporates the same makeup palette to create original artworks inspired by the campaign. This creative crossover highlights beauty as a form of artistic expression and confidence across multiple mediums creating a striking representation of modern women in sport.The campaign was produced by B. Wallace Kennedy Production Management Inc., an award-winning Canadian marketing and production company known for creating high-impact campaigns and creative collaborations across the country.The Stay True campaign will be featured throughout Stone Road Mall this spring through in-centre displays, digital media, and promotional materials, inviting visitors to celebrate the achievements of women athletes while reflecting on the ways individuals and communities can contribute to advancing gender equality.Stone Road Mall is a proud supporter of the University of Guelph’s She’s Got Game initiative through the Primaris Cares program, which supports community partnerships and initiatives that advance opportunity, equity, and positive social impact in the communities Primaris serves. About She’s Got GameShe’s Got Game is an initiative of the University of Guelph that supports women and girls in sport through mentorship, leadership development, and community engagement. The initiative promotes gender equity in athletics while empowering women to succeed both on and off the field as competitors, scholars, and leaders.Community members who wish to support the initiative can learn more, purchase event tickets, or contribute to the program by visiting:https://gryphons.ca/news/2025/12/3/general-save-the-date-shes-got-game-gala-2026.aspx